THE BEST DEALS ARE BASED ON PARTNERSHIPS

EightyTwentyLabs is a boutique sales consultancy for high-stakes B2B pursuits in Software, Technology, Telecommunications, SaaS, and AI.

Partnership-level engagements - buyer and seller, equally.

Built for ICT enterprise sales. $1M to $1B. Validated with ICT Executives/C-Level.

PARTNERSHIP

The best deals are based on partnership:

Trust, Shared Risk and Shared Value:

"It feels like you're in business to help my business" - CIO

CHALLENGE

The biggest challenge in enterprise sales: how to build partnership-level engagements that add significant value to both the buyer and the seller.

Most methodologies stop at qualification.

The deals worth winning don't close on qualification - they close on whether the buyer believes the partnership is real.

Four issues every ICT enterprise sales team faces. Labs runs against all four.

Common Language -Six voices, six framings, one deal.
- Labs gives the coalition one vocabulary.

Horizon Thinking - Sellers plan quarters. Buyers plan decades.
- Labs reconciles the timeframes.

Hero Sellers · The Capability Cliff - Gun sellers win on instinct. The fat middle - 70% of the team -can't replicate it.
- Labs makes the methodology coachable.

Partnership Building - Most deals end at the close.
- Labs treats partnership as the deepest deal-stage gate.

FRAMEWORK

EightyTwenty Labs solves the biggest challenge in enterprise sales - how to build partnership-level engagements that add significant value to both the buyer and the seller.

Lightweight enough to use every day. Scalable enough to run complex ICT deals - $1M to $1B, across enterprise and government.

Gives executives a consistent view of how their deals are being won. Coachable. Built on patterns and plays that have closed business at scale.

We do it through Align | Build | Execute. Align on the client's key outcomes. Build a shared vision of the future. Execute through a coalition of stakeholders.

Addresses the four structural issues every enterprise sales team faces - Common Language, Horizon Thinking, Hero Sellers, Partnership Building.

Validated directly with ICT executives - who told us long-term partnership is their number-one goal when choosing who to build with.