EIGHTYTWENTYLABS.IO
About Eightytwentylabs
EIGHTYTWENTYLABS
Align | Build | Execute
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We work with ICT enterprise sales teams running partnership-level engagements - $1M to $1B, across enterprise and government.
We bring a doctrine, a discipline, and a casebook of 180 deals.
Founder's Note
I built EightyTwenty Labs because the biggest deals in enterprise sales are won and lost on things most methodologies don't address.
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MEDDPICC qualifies. Challenger reframes. SPIN discovers.
None of them tells you how to earn the executive mandate before the critical meeting, how to position across a five-year buyer horizon when your quota is quarterly, or how to architect a partnership that compounds beyond the close.
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Across 25+ years running enterprise pursuits and 180 deals reviewed across nine vendors and four geographies - the same patterns repeat.
The deals that go deep, long, and big are partnership-architected. The deals that break are partnership-thin.
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Labs makes those patterns visible, the plays coachable, and the partnership architecture explicit.
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Karl Baron · Founder, EightyTwenty Labs
Advisory Council
Behind EightytwentyLabs is a world-class council of advisors, aligned to:
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Align - Founders & operators who know how to create customer gravity.
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Build - Executives & innovators who’ve delivered 0→1 breakthroughs and A→B transformations.
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Differentiate - The architects of Blue Ocean Strategy and brand strategists who know how to expand the pie.
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Political Capital -Ambassador-level diplomats and strategists who’ve navigated influence and power at the highest levels.
Ambassadors & Global Advisors
We are expanding a select group of like-minded operators from the UK, USA, Europe, and Asia - people who share our belief system and boutique model.
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Each will bring local perspective, lived experience, and the same focus: clarity under pressure.
Together, they’ll extend the reach of EightyTwentyLabs while protecting what makes us boutique: scarcity, selectivity, and outcomes that matter.
