EIGHTYTWENTYLABS.IO
About Eightytwentylabs
EIGHTYTWENTYLABS
Align | Build | Execute
We work with ICT enterprise sales teams running partnership-level engagements - $1M to $1B, across enterprise and government.
We bring a doctrine, a discipline, and a casebook of 180 deals.
Founder's Note
I built EightyTwenty Labs because the biggest deals in enterprise sales are won and lost on things most methodologies don't address.
MEDDPICC qualifies. Challenger reframes. SPIN discovers.
None of them tells you how to earn the executive mandate before the critical meeting, how to position across a five-year buyer horizon when your quota is quarterly, or how to architect a partnership that compounds beyond the close.
Across 25+ years running enterprise pursuits and 180 deals reviewed across nine vendors and four geographies - the same patterns repeat.
The deals that go deep, long, and big are partnership-architected. The deals that break are partnership-thin.
Labs makes those patterns visible, the plays coachable, and the partnership architecture explicit.
Karl Baron · Founder, EightyTwenty Labs
Advisory Council
Behind EightytwentyLabs is a world-class council of advisors, aligned to:
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Align - Founders & operators who know how to create customer gravity.
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Build - Executives & innovators who’ve delivered 0→1 breakthroughs and A→B transformations.
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Differentiate - The architects of Blue Ocean Strategy and brand strategists who know how to expand the pie.
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Political Capital -Ambassador-level diplomats and strategists who’ve navigated influence and power at the highest levels.
Ambassadors & Global Advisors
We are expanding a select group of like-minded operators from the UK, USA, Europe, and Asia - people who share our belief system and boutique model.
Each will bring local perspective, lived experience, and the same focus: clarity under pressure.
Together, they’ll extend the reach of EightyTwentyLabs while protecting what makes us boutique: scarcity, selectivity, and outcomes that matter.
