
THE ART OF THE POSSIBLE
AotP is a modern strategic operating system - used by founders, sales leaders, advisors, transformation teams, and policymakers to move from confusion to clarity, and from vision to momentum.
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Built for real pressure and complex environments, the AotP system helps you see what’s changing, shape what’s possible, and move people - and outcomes - Up and to the Right.
THINGS DO NOT HAPPEN, THEY ARE MADE TO HAPPEN - JFK.
AotP
The Art of the Possible (AotP) is a high-impact strategic framework designed to help individuals and organizations move from where they are to where they want to be with precision. Unlike traditional training programs, AotP blends business model thinking, deal execution, and competitive strategy to drive real outcomes.
Whether optimizing existing models (A-to-B) or pioneering new opportunities (0-to-1), the AotP provides a structured, actionable playbook. The AotP Program delivers interactive, hands-on learning through strategy frameworks, execution plays, real-world case studies, and live workshops - ensuring participants apply insights in real time to close deals, scale businesses, and lead transformations.​
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Whether you’re making your first strategic move or preparing for a $100M negotiation - this is how you move Up and to the Right.
Each phase builds capability, confidence, and velocity - all powered by the core AotP engine:
Align → Build → Execute​
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One Framework. Six Strategic On-Ramps.
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From clearing the noise to simulating your most important decisions, AotP offers multiple ways in. Whether you're a founder, team, advisor, or exec - choose the level of clarity, commitment, and complexity that matches your moment.
CLARITY KICKSTART
​Phase 1 - Clarity Kickstart
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Clear the noise. Find the signal. Define your Win Theme.
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What it is:
A fast, focused 20-minute micro-sprint to help you cut through noise, spot the real challenge, and write your first Win Theme. Perfect for anyone unsure where to start.
Who it’s for:
Founders, operators, and deal-makers stuck in noise - whether it's a messy opportunity, a misaligned team, or a stalled pitch.
Includes:
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Zoom Out - Zoom In & Win Theme Canvas
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Strategic Prompt Pack (Notion + PDF)
Price:
$27.99 once off (Access via Skool)

SUPER SPRINT
Phase 2 – Super Sprint
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Learn the frameworks. Build your first Strategy & Pursuit Canvas. In one hour.
What it is:
A visual masterclass walking through the Strategy Canvas, Pursuit Canvas, and Win Theme using the NASA Moon Landing case. Then, apply it to your world.
Who it’s for:
Solo learners, strategic advisors, or deal teams seeking fast traction and shared language.
Includes:
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Live or On-Demand 1-hour class
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Strategy + Pursuit Canvas walkthroughs
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Workbook + Templates
Pricing:
Core - $150 (Access via Skool)
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Advanced - $50 p/m or Pro - $150 p/m (Access via Skool and coaching workshops)
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SPRINT
​Phase 3 - Sprint ​
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Apply AotP to your moment. Get clarity on deals, strategy, or transformation.
What it is:
A 3hr live working session applying AotP to your real-world situation. Strategy, Story, Stakeholders - locked in, aligned, and moving.
Who it’s for:
Sales teams, founders, leaders, or policy groups with an urgent opportunity or transformation to land.
Includes:
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1:1 or team coaching
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Live canvas builds
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Custom strategy design
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Win Theme enhancement
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All In Coaching Call
Pricing:
$750 p/p (Video / Live Video / Workshops - Best for teams and corporate)

SCALE
Phase 4 - Scale
​Facilitate alignment and momentum with your full team, fast.
What it is:
Half- or full-day in-depth workshop to align your leadership or delivery team around a single opportunity or vision. Strategic clarity + political movement + execution roadmap.
Who it’s for:
High-performing teams preparing to scale, transform, or go to market with impact.
Includes:
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Deep case study walkthroughs
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Strategy + Pursuit deep dives
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Political capital + influence mapping
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Cross-functional Win Theme co-creation
Pricing:
$10,000 (Half-Day - best for Enterprise customers)
$20,000–$35,000 (Full-Day - best for Enterprise customers)
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DEAL SIMULATION
​​​Phase 5 - AotP Deal Simulation, War Games and Deal Red Teams
Pressure test your playbook in a Red Team war game.
What it is:
A high-intensity strategic simulation. Competing blocs, hidden roles, real-time coaching, and a final Win Theme pitch - tested under pressure.
Who it’s for:
C-suite leaders, boards, governments, Deal Teams or advisory groups preparing for decisive moves.
Includes:
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Custom scenario design
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Up to 18 role-players in teams of 3.
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Political simulation + Red Team
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Strategic narrative feedback
Pricing:
$15k - $45k+ (Custom - $2,500 per player)
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GPT-AotP
Phase 6 – GPT–AotP Platform (Coming Soon)
An AI co-pilot for strategic thinking, deal flow, and execution.
What it is:
The full AotP experience, rebuilt as an AI-powered coaching platform. Upload your moment. Get strategic clarity. Iterate your Win Theme. Practice in simulation mode.
Who it’s for:
Leaders, teams, and orgs who want continuous strategic advantage - without the friction.
Includes:
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AI-powered canvas builder
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50+ case studies & playbooks
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UattR coaching feedback loop
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Deal simulations + learning mode
Pricing:
$99–$299/month (Coming Soon)